Get More Sales with Less Friction in your Website

You could be losing potential clients without even knowing it.

I learned from an episode of Ezra Klein's podcast that the average person spends less than 47 seconds on a screen before moving on. That's a very small window to convert a visitor into a client.

Is your website ready for this 50-second challenge?

Quick self-audit:

✅  Navigation: Can visitors find what they need, or are they lost in a digital labyrinth?

✅  Clarity: Are your offerings crystal clear, or buried in jargon?

✅  Call-to-Action: Is the next step obvious, or are visitors left guessing?

The best way to find out?

→ Sit down with someone and watch them navigate your site.

You might be surprised at what you discover.

Every point of friction or moment of confusion is a potential lost client.