Website copy that converts
If you’re struggling to convert website visitors into clients, you might be making this critical (and common) error:
→ Treating your website like an online resume.
Your website—and especially your homepage—shouldn’t be all about you, your mission, and how great you are.
I’m sure you’re amazing! But lots of people in your industry are amazing and have done cool things.
The truth is…
❌ No one cares about all your accomplishments.
✅ Potential clients care about how you can help THEM.
The 3 keys to website success for any service-based business:
Plainly articulate the problem you're solving and focus on RESULTS
Be clear about WHOSE problem you're solving (target audience)
Include clear and prominent calls to action throughout the site
Your WHY? It's great for you to know, but it's rarely an effective hook.
Potential clients just want to know how their lives or businesses will improve after working with you.
If you’re clear about your offering, you make your target audience the hero of your website’s story, and you make it easy for people to reach out…
And then you’re much more likely to get that sale.
